Netflix is reportedly testing a search function powered by OpenAI

Netflix has began testing a brand new search function powered by OpenAI that may assist clients discover films and reveals to look at, based on Bloomberg. The streaming service has reportedly given choose customers in Australia and New Zealand the choice to make use of the device. It can enable customers to seek for phrases apart from a selected present's title, an actor's title or the style they wish to watch. Bloomberg says it should give them a strategy to seek for content material utilizing extra particular phrases, like their temper. Presumably, which means the service can floor dramatic reveals for a search question that claims "unhappy," and seeing because it's powered by generative AI, customers will most definitely have the ability to use pure language of their search phrases. 

Because the information group notes, Netflix already makes use of synthetic intelligence for a few of its current options, akin to studying person's preferences primarily based on their viewing historical past to advocate titles they're extra more likely to watch. And it's in search of extra methods to make use of the know-how. In the mean time, OpenAI-powered searches are solely being examined within the two international locations, however Netflix reportedly has plans to broaden its testing to extra markets, together with the US. The corporate has historical past of rolling out options to Android customers first before making them available on iOS. This time, nevertheless, the function is presently accessible on iOS gadgets solely, and it's unclear if the following check markets will have the ability to entry it on Android. 

This text initially appeared on Engadget at https://www.engadget.com/apps/netflix-is-reportedly-testing-a-search-function-powered-by-openai-190025983.html?src=rss

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