Perplexity is building a browser in part to collect customer data for targeted ads

AI firm Perplexity in February that it was constructing its personal browser referred to as Comet. In a current with the TBPN podcast, CEO Aravind Srinivas gave some perception as to why the enterprise gave the impression to be branching out from its synthetic intelligence focus: It is to gather person knowledge and promote them focused commercials.

“That’s sort of one of many different causes we needed to construct a browser, is we need to get knowledge even outdoors the app to higher perceive you,” he stated. “We plan to make use of all of the context to construct a greater person profile and, possibly you already know, by our uncover feed we might present some adverts there.”

If that every one sounds acquainted, it might be grow to be Google’s Chrome browser has taken an identical strategy. In truth, Comet is constructed on Chromium, the open-source browser base from Google. That is to not say Perplexity would not take the possibility to go straight to the supply and purchase Chrome within the aftermath of Google’s current relating to on-line search. Within the ongoing hearings about Google and its , Chief Enterprise Officer Dmitry Shevelenko he thought Perplexity would have the ability to proceed operating the browser at its present scale. Unsurprisingly, he wasn’t too eager on OpenAI the property.

This text initially appeared on Engadget at https://www.engadget.com/ai/perplexity-is-building-a-browser-in-part-to-collect-customer-data-for-targeted-ads-230132091.html?src=rss

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